Category Archives: Agency Positioning

Ad Agency New Business: Welcome to the Pipeline Report

Agency principals are preoccupied with maintaining a constant stream of healthy new business opportunities. To address this, we’ve created The Pipeline Report – a blog designed to share our many years of front line experience.

Within it, we’ll go beyond the theoretical and dive deep into specific strategies and tactics that get you traction with your target audience. We’ll share what works and what doesn’t – occasionally debunking some widely held beliefs. All in all, we’d like you to consider it a resource for building your own successful program.

But before you mount any new business effort, you need a strong agency position. Without it, your program will fail. So let’s start by taking the Agency Challenge – a short questionnaire designed to put your point of differentiation to the test.


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